On May 6, MCH Group, operator of the Art Basel art fairs, announced that it was taking a majority 60% stake in Asian Art Fairs Limited, which operates the fast-growing Hong Kong International Art Fair. Although MCH Group has not disclosed the value of the deal, it does state that it retains the option to purchase the remaining 40% of the shares in 2014.
MCH Group also announced that while the timing for the Hong Kong International Art Fair would be brought forward to February to better complement the schedules of Art Basel and Art Basel Miami Beach, it will continue to operate under its previous name in 2012 with eventual development of the event under the Art Basel brand name.
MCH Group’s bet on Hong Kong is a logical one given the fact that the city is now, by many estimates, the world’s third most important art market. Yet, given that Hong Kong still focuses heavily on Chinese art, the move is not without risk, especially given the very real possibility that China will fail to develop into a global center for art investment that aims for capital protection, something New York and London can more reasonably lay claim to.
MCH Group (SWX:MCHN) shares were up 10.27% YTD as of May 16, 2011.
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